Online retailers need to know the most critical eCommerce and online shopping statistics
There are hundreds of articles, research papers, and reports where you can find up-to-date statistics on eCommerce sites. But this isn’t one of them, so here, we will only be focusing on a few universal, key stats that will help put the most common online shopping problems into context.
Forrester’s research says that eCommerce sites need help finding the information visitors need. This results in around 50% of potential sales being lost. At least 45% of US customers abandon a purchase when they can’t find an answer to a question regarding the product or shopping process.
These numbers show that online shoppers need to be able to quickly find the information they are looking for to increase their sales.
We also know that according to Business2Community, around 86% of online shoppers would be willing to pay more for a better shopping experience. And 49% are likely to make an impulse purchase when they get one.
This article will discuss some simple methods to do this.
We should keep in mind these things – as well as the fact that an excellent user and customer experience is the most essential thing online merchants can do.
See how many people fail.
Why Online Shoppers Do Not Buy From A Website: The 15 Most Popular Online Shopping Problems
- Unprofessional and outdated design
Visuals always provide the first and often most crucial impression when we see a person for the first time or visit a website. A negative image can often deter your customers from purchasing, even if your store is entirely legitimate otherwise.
You only have a little time to persuade your customers. First visual perceptions are formed within 0.05-0.1 seconds.
Customers will not be attracted to an online store that looks unprofessional. Customers will only engage with your website if your design looks dated, has broken down, is missing images, or buttons are present.
This type of appearance sends the wrong message to customers and users and negatively affects their experience. This indicates that your website needs to be updated or repaired, implying your business may need help. It has consequences for the customer. But the alternative is worse: You may not even care. No one wants to do business with a company that does not care about its reputation.
A well-designed, clean site will reward the customer with an elegant experience.
Check out our Guide to Search Results Page Design for the best practices!
The Solution: Pay attention to your design to keep it up-to-date, user-friendly, and simple to handle.
- A Poor On-Site Search Engine
This is one of the most overlooked features in the eCommerce customer experience. This is why we should break it down.
How can a third party ruin the site search experience?
No product suggestions based on data
A good site-search solution should be able to track customer behavior and adapt to it. If on-site behavior is followed, the customer will see relevant products in their searches solely based on the provided keywords, not even taking popularity or current discounts into account.
